Introduction
With what seems like a never-ending COVID-19 pandemic, skyrocketing inflation, and other rising and compounding problems well beyond anyone’s control, companies are having a more difficult time than ever before. Challenges are coming from all directions, and competition is fiercer than ever. These unforeseeable difficulties frequently hurt employee engagement and discourage employee retention.
As managers and leaders of your company, one of your goals include driving up and maintaining employee engagement. Businesses need a fully engaged and absorbed workforce to be successful. That is why engaged team members are crucial because they provide positive action to advance the organization’s reputation and interests. One of the most effective ways to achieve that is through content creation and sharing. It has been demonstrated that delivering timely and effective content can boost employee productivity, by stimulating employee curiosity and participation.
Give your employees the direction they need to do their jobs more efficiently, quickly, and by company standards. Provide them with personalized content, and ensure that all of your team members have access to the content they need. In Albert CMS, create content libraries and fill them with content specifically curated for your employees.
What Should You Include in Your Content Library?
While it’s true that every company deserves to have high-quality content in their library, you may be wondering what exactly should be included. It’s important to keep in mind that not all employees are created equal. Since they reflect the company, it’s your job to know what each one needs to succeed or even maintain a job.
1. Onboarding
Onboarding is the process of introducing new employees or customers to your organization. It can be a stressful time for both the new employee and the employer, as it often involves training and education on company policies and procedures, as well as the skills needed to do the job.
Asking your employees to learn your company’s policies and procedures can be challenging, especially if they’ve never worked with you before or if they’re not familiar with your industry. While onboarding may seem like a small task, it’s one of the most important things you’ll do during an employee’s tenure at your company.
If your onboarding process isn’t effective, it could result in unnecessary turnover and loss of productivity. That is why you must know how to effectively communicate with your team members during their first few weeks on board.
Create a library that includes a welcome message, the company’s history, vision, and values, as well as global information such as company policy. This gives new employees a clear vision of what they are about to embark on and the job that is required of them and will align them with the company vision and goals.
2. Task Guidelines
Managing new and existing employees takes time, patience, and a lot of communication. To be an effective manager, you must selflessly teach them about your company’s procedures including what is expected of them, the specifics of their job, and how to avoid common mistakes. You must guide them with ways for them to improve on the work, and provide tips and suggestions to make certain tasks easier. It’s also important to remember that everyone learns at their own pace and in different ways.
By creating a personalized task guideline that is easy to digest and takes into account the employee’s learning pace, you avoid the risk of overwhelming and overburdening your staff, which leads to increased productivity and retention in the long run.
3. Product Learning
Your employees are your company’s most valuable assets. Your company’s success hinges on them, and as brand ambassadors and the face of your company, your employees are expected to know everything about your company’s products, services, and offerings down to a T. They need to be well-versed in every minute detail of what your company does. They need to be able to answer customer queries and complaints about your company’s products and services because you want your customers to remain happy with the services your company offers. That is why they must be well-trained and kept up to date on matters about their duties and responsibilities.
With the rise in popularity (and, just as importantly, ease of access) of social media, businesses can no longer afford to have limited information about themselves and their products. The more accessible your brand and services are, the better it is for your business.
Make your team bulletproof to any questions and objections your clients might have on your products by including your product description and specs inside a content library.
4. Employee Highlights
A great way to make your company stand out from the rest is by having a great culture that makes employees feel valued. It’s a simple concept, but one that can be hard for many businesses to implement. People who work in a positive environment can’t help but spread their enthusiasm. Take advantage of this by empowering your team to show off just how awesome they are!
Humanizing your company’s brand is the best way to connect with your team and audience. Let your employees speak for themselves so you can share the stories that make up your company’s personality. Employees are always pleased with their work. They are overflowing with ideas about what matters. They are brimming with failure and success stories. To inspire and motivate your team, keep these stories and insights in your content library.
5. Company Policies
One of the most important elements any company can pick to enhance its employees’ experience, is to make a few simple policies that are clear and easy to follow. Setting policy is important, but not if nobody hears it. When it comes to company policies, employee knowledge is not the goal, employee compliance is. And that’s a very different thing. Policies are usually intended to protect the company in some way. The higher the stakes, the more important it is that employees must know and understand the policies.
In order to protect the best interests of the company, every employee should know exactly what his or her responsibilities are. The policies should be introduced and explained to staff as part of onboarding, but again it is best to clearly explain the policies and apply them consistently. The policy can state what the consequences are if they are not followed.
with failure and success stories. To inspire and motivate your team, keep these stories and insights in your content library.
Content Formats
1. Infographics
Summarize and outline key ideas and salient points through a visual-based approach that offers at-a-glance learning for higher employee recall and retention.
2. PDFs
PDFs are the go-to choice for quick and just-in-time access to specific information. They enable loads of data to be bundled into useful content groups for employees to easily browse through.
3. Videos
Can either be animated, whiteboard, or expert videos, this type of micro-training provides step-by-step procedures for visual learners and helps simplify and explain abstract ideas to employees.
4. eBooks
Content such as eBooks provides employees with a vast array of information and allows employees flexibility especially when it comes to self-training and learning on the go.
5. Podcasts
Podcasts and audiobooks are other useful alternatives for auditory learners to gain expert information that can be accessed on-demand by employees who mostly spend their time outdoors.
6. Articles
Different learners require varying amounts of time to comprehend content. Articles, which are often a 3 to 10-minute read, allow employees self-paced learning through easily digestible text.
7. Quizzes/Challenges
From polls and flashcards to multiple Q&As, quizzes and daily challenges encourage employees to learn and pick up information by incentivizing them either by awards, benefits, badges, or clout.
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Conclusion
Maintaining a work environment that encourages your employees to be creative and instills an incentive for positive work relationships is the best way to ensure the longevity of your company culture. While it takes a lot of effort to achieve this, focusing on learning and encouraging employees to teach one another and share their knowledge are vital parts of building a strong workplace.
A company must continue to innovate and, at the end of the day, must want its people to enjoy working there. If your company culture is great and you’re creating content employees love, they’ll be more creative and engaged and will have an easier time communicating with others, which makes for a positive work environment all around.
