mobile learning

Mobile learning: 10 advantages for your branding strategy

5 October 2019

Mobile learning is becoming increasingly popular in the business world. This training method, which consists in completing short modules on your smartphone, is equally beneficial for organizations and their employees. Here are 10 advantages of mobile learning for your branding strategy.

Loyalty and commitment

By employing techniques familiar to smartphone users (e.g., photos, videos, quizzes), mobile learning improves your collaborators’ loyalty and commitment to your brand. What’s more, this type of training pairs perfectly with microlearning, a teaching method that consists in completing daily modules of 10 minutes or less. Microlearning is one of the best ways to fight the forgetting curve and manage short attention spans.

Mobile learning (or m-learning) focuses on one goal at a time, helping your employees acquire new skills while developing a strong connection to your brand. It also boosts their motivation, which fosters employee loyalty.

A smiling young man uses his cellphone while walking down stairs in the city.
Mobile learning lets you complete training when and where you want.

1. Better employee brand awareness

In general, a single annual training session is not enough to turn your employees into proud brand advocates. The rest of the year, they’re unaware of what’s happening in the company and have little sense of involvement.

Mobile learning allows your employees to stay up to date on industry trends and your organization’s latest products and services. Remember, your employees are the ambassadors of your brand. If you provide them with specific and adapted training, they’ll be better equipped to transmit your corporate values. 

2. Improved skill development and recall

Our memories are fallible. We can’t retain everything we learn, especially after a long training session. On average, people remember only 10 percent of what they hear, compared to 80 percent of what they see. 

This is where a mobile training solution like Albert comes in. Closely associated with the microlearning method, it involves learning a little bit every day, which facilitates information retention. Your employees will have an easier time acquiring new skills and a better chance of remembering key concepts. 

In addition, since it uses photos and videos, microlearning-based training is ideal for visual learners, who represent 65 percent of the population

3. A training solution adapted to millennials

By 2025, millennials will represent 75 percent of the global workforce. Members of this generation are never far from their smartphones and are constantly checking them throughout the day. For this reason, a mobile training experience is better suited to their lifestyle. 

On their phones, users answer questions while scrolling through images and short videos, just like on social media. They can complete the training whenever they have time: during their morning commute, at home in the evening, or during their lunch break. 

4. Real-time training goals and results

Mobile microtraining allows you to divide content into modules, each with its own specific goal. Let’s say your company is selling a new product. One of your modules could focus on its features, a second on sales strategies, and a third on after-sales services. Each module would be followed by a quiz to help your employees retain key concepts. 

With the Albert app, quiz results are available in real time. Your training manager can therefore take appropriate action if an employee fails to meet the objective. For example, if only 25 percent of users pass a quiz, you can plan to assign a similar module later on to help them improve.

What’s more, the data provides a clear picture of your workforce, giving you a better idea of the types of people in your organization.

The ROI of mobile training

Mobile training provides a higher return on investment (ROI) than traditional corporate training programs. Why? Because it’s a more agile solution that costs less in the long term—plain and simple!

5. Mobility

Unlike traditional training, which is held at a specific time and place, mobile training is available anytime and anywhere. Your employees can complete training modules in the morning or evening, at work or at home, or during their daily commute. They learn at their own pace. Is one of your team members home sick? No problem! They can simply complete their training tomorrow.    

Mobile training is also ideal for employee onboarding. It helps new recruits assimilate into their team. With these bite-sized modules, they can quickly learn about your corporate values. No need to spend their first few days at the office poring over documents!

A woman shows something on her cellphone to a male colleague at his computer.
A training approach that promotes employee engagement daily.

6. Productivity

Organizing on-the-job training for your staff is neither cost-effective nor productive, as your employees miss a full day of work. Mobile training, on the other hand, can be completed in a few short minutes—less time than a bus ride!  

It also allows you to spend less on resources, as you don’t need to rent physical classrooms, provide computers, or upload large files onto a server. With the Albert app, for example, all the information is transmitted directly to your employees’ smartphones, which lowers your expenses considerably.

7. Agility

It’s difficult to keep employees informed of important changes and developments with a single annual training session.

Mobile training is an agile solution that allows you to act quickly anytime you launch new products or features. With so much flexibility in terms of content creation, you can share information with your employees right away. In turn, they can offer your clients the very best service. 

Internal branding

It’s challenging to build a corporate culture if your employees are rarely in communication with senior management. Mobile learning is the perfect tool to keep your staff informed of news pertaining to your organization. 

8. Increased customization

Regardless of what type of business you have, mobile e-learning gives you flexibility. You have complete control of the content and can tailor your training to suit your branding needs. For example, maybe you want to increase your employees’ industry knowledge, improve their sales techniques, or test their knowledge of new products. It’s up to you!

You also get to decide how to implement this training. With the Albert app, for example, you can distribute texts, images, videos, and multiple-choice tests. In short, you have the last word!

A man sitting at an office desk checks his cellphone.
Mobile learning ensures better information retention thanks to personalized training.

9. Improved organizational communication

Say goodbye to long emails, impersonal memos, and Post-it notes on the break room fridge. Mobile learning is the best solution for efficient communication, whether it’s with your entire workforce or specific groups within your organization (accounting, management, sales, executives, maintenance, etc.). 

However, mobile training is not unidirectional. On the mobile app, your employees can interact with their colleagues and leave feedback after each training module.

10. Greater adaptability

Mobile learning-based microtraining is much less restrictive than traditional training. You can choose to schedule a certain number of microtraining modules per week (once a day, three times a week, etc.). 

With the Albert app, you can also take customization one step further. Albert is a white label product that can apply your company’s colours and logo to its user interface, thereby building your employees’ sense of belonging and engagement.

Mobile learning: The future of corporate training

As you can see, everybody wins when a business decides to implement a mobile learning solution. Employees learn more quickly and develop a strong connection to the corporate brand, while their employers strengthen their organizational strategy and benefit from a higher ROI.

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