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How to improve sales training in the luxury retail industry
Saint Laurent was founded by Yves Henri Donat Mathieu-Saint-Laurent. YSL is an abbreviation for both the house and its namesake designer, who was known for his exquisitely tailored women’s suits and is credited with inventing the first women’s tuxedo and was among the first to announce expansion from couture into ready-to-wear.
Saint Laurent’s collections now include ready-to-wear for both men and women, shoes, handbags, small leather goods, jewelry, scarves, ties, and eyewear.
Before Albert’s system, Saint Laurent’s 2000+ employees from 26 countries were spending a lot of time gathering product information during physical training, and they weren’t retaining much of the information. Furthermore, it was difficult to deliver training in all locations and languages.
With Albert’s system, the company enabled microlearning: sales associates could learn about new selling rituals or any product details they needed in their language quickly and easily. Sales increased; now that each sales associate was prepared, there was no language barrier to hinder their ability to sell.
Selling luxury is about exceeding customer expectations. It means delighting and surprising customers.
With hyper-informed clients, you need hyper-informed associates so that clients feel that their true desires have been met. The lack of training of the retail workforce caused the sales to miss critical product knowledge that helps increase their sales.
During physical training, sales associates were gathering a lot of information resulting in poor retention. Furthermore, it was complicated to deliver physical training in time due to the different locations and languages to adopt.
Saint Laurent uses Albert to provide training materials and deliver content in five different languages to their teams across their retail team across the worlds.
With Albert’s system the company enabled microlearning, this allowed sales reps to quickly learn about new sellings rituals recommended by the headquarter, demonstrate styles of wearing new products, and promptly pick up any product details in their language.
Short, targeted training activities
Deliver content such as articles, quizzes and videos to your entire team.
Localized information in the workers' native language.
Saint Laurent saved time and money by using Albert’s microlearning solution. Sales increased, and the training was incorporated into each sales associate’s daily life, which eliminated the language barrier and hyper-informed the sales associates.
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