The Future of Content is Mobile: Key Consuming Habits of Users

The Future of Content is Mobile: Key Consuming Habits of Users

Table of content


Mobile Usage

You may have heard the astounding statistic that more people in the world own a cell phone than a toothbrush. This is hardly surprising given that up to 70% of web traffic will be mobile by 2022. It is therefore crucial for companies to understand the consumption and habits of mobile users and how to leverage mobile devices in the workplace as they will be at the forefront of business growth.

This can manifest in multiple corporate and practical scenarios. For example, for e-commerce stores, this means acknowledging the importance of having a mobile-optimized platform to attract customers and increase revenue. While for HR, a significant shift to hybrid work globally will call for management to fine-tune their mobile strategy to increase the collaboration and productivity of employees.

Below, we’ll delve into key consuming habits and statistics of mobile users in 2022.

Mobile Usage

Mobile Usage

If you are wondering just how ubiquitous smartphones have become, consider the following statistics: In 2016, there were 3.7 billion smartphone users globally. Fast forward to 2021, and that number upsurged to 6.4 billion smartphone users in the world. This is a massive 73.9% increase in just half a decade as user engagement continues to grow and evolve.

Furthermore, the average US adult spends 3 hours and 43 minutes a day on their mobile devices. Meanwhile, the average user clicks their phone over 2,500 times per day and spends 76 minutes on the top five social networking apps. These data show how mobile usage continues its upward trajectory with 47% of US smartphone users saying they couldn’t live without their mobile devices.

Content Consumption

Content Consumption

Humans are living up to their reputation as visual creatures, with 69% of people preferring video over text when learning about a product or service. In addition, since the pandemic, video consumption on smartphones has skyrocketed, with 96% of those surveyed stating that they now consume significantly more video content.

Subsequently, the power of visual data is reinforced by mobile users spending 88% more time on a website containing a video, generating 1200% more shares than images and text combined. This is supported by a HubSpot survey that questioned the type of content consumers desired, finding that 18% sought out blog articles, 46% emails/newsletters, and 54% videos. This shows that the power of text alone has waned considerably as mobile users’ behaviors continue to evolve.

Discover how to create a content library for your employees.

Mobile Devices at Work

Mobile Devices at Work

With the rise in popularity of remote and hybrid work, smartphones have become an indispensable part of the workplace. According to a Forbes study, 49% of employees say that they are more productive when using their own mobile devices. Not only is it more convenient (due to its handiness and mobility) for employees and the entire business operation, but often, smartphones have been installed as a necessity, with 87% of companies requiring them. Additionally, 78% of employees believe that using a single mobile device helps them to balance their personal and professional lives and prefer to use an employee engagement app to segregate their personal and professional data.

Read to find out more about the digitalization of deskless workers.

How Mobile Technology is Helping Engage Employees

From the change of work arrangements to employers recognizing how difficult it is to connect dispersed workers, mobile technology is reshaping the corporate landscape and engaging employees in the process. Below are just some of the many advantages of adopting mobile technology in your business:

  • Employees can access important company information while they are out in the field. This allows them to complete tasks and meet deadlines without worrying that they will forget vital details or miss a deadline.
  • Employees can stay connected with their colleagues—even if they are in different cities or countries—by using a communications app on their phones. This makes it easier for teams to collaborate and share ideas quickly, no matter how far apart they are.
  • Employees can use their phones as tools for training and development by watching videos or reading tutorials on their mobile devices while they are waiting between their shifts or traveling between sites during a project.

Continue reading to learn more about the critical factors that disengage HR from deskless employees and how to engage them with technology.

Albert is designed to help managers keep up with today’s fast-paced and competitive landscape by helping them manage, upskill, and engage their teams in real time.


Keeping abreast of these key preferences and habits of mobile users provides a better idea of how consumers are engaging with their mobile devices and what the future holds for businesses. The future of content is mobile after all.


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